01 Planning
The implementation of the public artwork at the Great Wall Plaza is the first project implemented by the Seoul Museum of Art, which emphasizes place, relationship, and daily life. It was designed with the intention of realizing place-making rather than art installation, and practicing public art that does not end when it is erected but begins when it is used. This means that the artwork itself exists as an urban landscape, and includes the value of 'use' such as touching and using the artwork rather than just looking at it. It also refers to actively engaging with citizens through performances, art programs, or very temporary installations and actions.
The choice of the Great Wall for the pilot project was a combination of coincidence and necessity. Manli-dong used to be a bustling downtown area, so it had plenty of historical and social context, and it was also a place of dynamic movement at the time, with the 7017 Seoul Road elevated park project underway. While Seoul Station Elevated was once a corridor for industrialization, it has the potential to be transformed into a corridor for culture and art, where people come and go, so it was important that Manli-dong Square connect these flows that will descend from the corridor.
From July 2016, the call for nominated artists, site selection, and final selection of works were held for about a month, and the project was completed in May 2017 after a 10-month realization period. Various programs, performances, and exhibitions have been held since then.
02 Process
Design Competition
The realization of the public artwork for the Great Wall Plaza was based on the following three directions, which are the purpose of the Seoul Museum of Art pilot project.
The first is place. It refers to planning a work based on the analysis and interpretation of place, including the history of the target area, geographical conditions, current issues in the urban context, the concept of Ko Jae-won of the 'Seoul Station 7017 Project' and the role, accessibility, and relationship of Manli Dong Plaza as the finale of Ko Jae-won.
The second is temporality, which refers to anticipating and reflecting the city-level changes, seasonal or temporal changes, and various programs that occur during the three-year implementation period of the 'Seoul Station 7017 Project' and Manli-dong, which is located at the center of the urban regeneration project around Seoul Station.
The third is relationality. The third is relationality, which is to plan works that consider the relationship with citizens and the city based on the aspect of actually using and utilizing the work, such as touching, leaning, or taking pictures, rather than just looking at it.
Based on these planning directions, the submissions should include information on production and installation, maintenance and management, and public art programs related to the work.